Company / Goodwill
Clorox Goodwill History
FY2016-FY2025 · Annual data · Source: SEC filings
At a glance
Latest annual filing availableLatest Goodwill
$1.2B
FY2025
5-year range
$1.2B / $1.6B
FY2021-FY2025
Trend
+0.1%
vs FY2024
Sector context
#43 of 81
Consumer Staples
What the data says
At $1.2B, Clorox's goodwill ranks #43 of 81 in the Consumer Staples sector. Goodwill returned to growth in FY2025 after 3 years of decline, reaching $1.2B.
Based on SEC 10-K filings.
$1.2B in FY2025 with a 5-year CAGR of -4.9%.
Declined from $1.6B to $1.2B over the past 2 years.
Consumer Staples sector context is included.
Goodwill over time
Growth rates
- 3-Year CAGR
- -7.9%
- 5-Year CAGR
- -4.9%
- 10-Year CAGR
- -
Sector benchmark
#43 of 81 in Consumer StaplesTop 53% of 81This company $1.2B Sector average $4.4B
▼
-71.7% below sector average
Key checks
Key Insights
- 5-year CAGR of -4.9%, indicating a declining trend.
- In FY2025, goodwill increased 0.1% year-over-year.
- Ranks #43 out of 81 companies in the Consumer Staples sector.
- Peak goodwill was recorded in FY2018.
Company context
Key Data Points
- High earnings quality (cash-backed earnings)
Data sourced from SEC EDGAR filings. Not investment advice.
Annual data
| Year | GoodwillValue | YoY GrowthYoY |
|---|---|---|
| FY2025 | $1.2B | +0.1% |
| FY2024 | $1.2B | -21.2% |
| FY2023 | $1.6B | -1.1% |
| FY2022 | $1.6B | -0.1% |
| FY2021 | $1.6B | +0.0% |
| FY2020 | $1.6B | -0.9% |
| FY2019 | $1.6B | -0.7% |
| FY2018 | $1.6B | +33.8% |
| FY2017 | $1.2B | +0.0% |
| FY2016 | $1.2B | +8.7% |
As of FY2025 · SEC 10-K · Updated Jul 4, 2026