Company / SG&A Expense
AppLovin SG&A Expense History
FY2019-FY2025 · Annual data · Source: SEC filings
At a glance
Latest annual filing availableLatest SG&A Expense
$233.5M
FY2025
5-year range
$150.9M / $233.5M
FY2021-FY2025
Trend
+41.6%
vs FY2024
Sector context
#134 of 307
Information Technology
What the data says
At $234M, AppLovin's sg&a expense ranks #174 of 307 in the Information Technology sector. Increased from $151M to $234M over the past 2 years.
Based on SEC 10-K filings.
$234M in FY2025 with a 5-year CAGR of +28.6%.
Increased from $151M to $234M over the past 2 years.
Information Technology sector context is included.
SG&A Expense over time
Growth rates
- 3-Year CAGR
- +8.7%
- 5-Year CAGR
- +28.6%
- 10-Year CAGR
- -
Sector benchmark
#174 of 307 in Information TechnologyTop 56% of 307This company $233.5M Sector average $695.9M
▼
-66.4% below sector average
Key checks
Key Insights
- 5-year CAGR of +28.6%, indicating consistent growth.
- In FY2025, sg&a expense increased 41.6% year-over-year.
- Ranks #134 out of 307 companies in the Information Technology sector.
- Lowest sg&a expense in the period was in FY2019.
Company context
Key Data Points
- Altman Z-Score 3.21 (safe zone, above 2.9 threshold)
- Strong profit margin: 45.3%
- High earnings quality (cash-backed earnings)
- Strong return on equity: 192.1%
Data sourced from SEC EDGAR filings. Not investment advice.
Annual data
| Year | SG&A ExpenseValue | YoY GrowthYoY |
|---|---|---|
| FY2025 | $233.5M | +41.6% |
| FY2024 | $164.9M | +9.3% |
| FY2023 | $150.9M | -16.9% |
| FY2022 | $181.6M | +14.4% |
| FY2021 | $158.7M | +138.9% |
| FY2020 | $66.4M | +109.5% |
| FY2019 | $31.7M | - |
As of FY2025 · SEC Form 10-K · Last checked Jun 21, 2026